OctSeven

Memorial website

Trigger warning: October 7th

An award-winning memorial platform for the casualties of October 7th and the ensuing war. I developed the content strategy and UI copy to create a safe space for grieving families. My strategy also informed the platform’s visual design.
The challenge lay in finding language for the unimaginable: navigating the ambiguity around the fate of missing people at the time, conveying the human impact of what happened, and avoiding triggers as much as possible.
The website received an award from a leading tech magazine and was featured in the media. deeply-Israeli concepts.